I hope you all have noticed the new Lifestohack logo. Its been around for a while now and was featured in Lifestohack’s Facebook page and as favicon. Did anyone wonder how it was designed?
One of the main sectors where we ponder a lot is the logo of our site. It has to be simple, elegant and yet be unique and representative. One way of doing this is to stylize the initials of the name of the organization. We worked with the designer of Paper Fold Stylized Text(PFST) to come up with a specialized version of his famous design for us to use as our logo.
The new trend in graphic design in called flat or modern design. Many big companies are shifting to this design principle, Microsoft being one of them. The newly re-branded Bing logo is an awesome example of the modern logo design.
The major elements of this design are:
• Bright and vibrant color
• It features single strip of continuous paper.
• Folds are distinguished
• No bevels, glows or gradients. Completely flat.
• Text has Segoe UI font.
Paper Fold Stylized Text
This set of characters feature images that have been inspired by the bing logo. However, it is not a copycat design and several aspects have been modified and some new elements like dark base have been introduced.
Here are some features of the PFST according to the designer:
• It has been designed such that a single character is made from single strip of paper by different realistic folds.
• The paper has lighter chroma while the shadow utilizes a darker chroma.
• The starting points of paper have oblique cuts.
• The 180° folds have perpendicular cuts like that of rectangle.
• 90° folds have 45° cuts with oblique/triangular shadow in inner side and quadrilateral shadow in the outer side.
• In spite of shadows, the design is not in 3D.
• Every fold is mathematically realistic and geometric accurate and precise.
Like I mentioned earlier, Lifestohack logo is an especially modified version of PFST, so few basic aspects are different from the official set by the designer. We, here at Lifestohack, love it.
The designer makes the vector set of entire alphabetical characters available for free for non-commercial use. It can be downloaded from the link below. The downloaded files contain PSD files as well of PNG images for maximum editability and easy use on the go. All PSDs contain vector elements.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.